Putting the "SOCIAL" into Social Media

There is a great deal of material on social media being produced on a daily basis. There are millions of people tweeting, linking, posting, "booking" each day. Some are personal connections, some are business oriented. Generally in the personal connections there has at sometime in the past been some "in-person" connection, albeit some may be in the distant past, as in connecting with a high school classmate from 30 some odd years ago. Even some of your business connections through LinkedIn may have had an in-person connection at some point. But we get caught up in the connection mania and start adding people like crazy and as a result we often forget the SOCIAL part of social media. I am a light-wight tweeter following just over 670 people and an even lighter-weight LinkedIn user with about 180 connections. But even with these numbers the social aspects can get lost.

I had a fellow tweeter ask me if I would be interested in a phone conversation, as she had noticed I was in the Atlanta, Georgia area as was she. I suggested rather than a phone call I would like to meet in person. So we fit it into our schedules and I had the good fortune to meet Beth A. Miller of Executive Velocity (ExecVelocity on Twitter). Not only was it a very pleasant hour, but it now has the potential for being a relationship that may help both of us in our businesses.

Given that encounter I wanted to encourage people to take their social media relationships and put the in-person social contact in there as well. Here are some tips for doing this.

1. Many people are skittish about meeting in person. Learn from the professional networkers. Harvey Mackay is the "old dog" of networking (no offense to Harvey, he is actually a personal role model for me). He has written numerous books including Swim With the Sharks Withour Being Eaten Alive . He gives excellent advice on establishing, maintaining and effectively using your network. The new generation of super networker is Keith Ferrazzi. He is incredible. He has written two book, Never Eat Alone and Who's Got Your Back.
2. A second good way to meet face-to-face is to go to a Tweet-Up or a Blogger event. Meet those people you have been exchanging information with or have been following or will want to follow. Generally these are held in a pleasant social environment (I go to one held at Pizzaria Venti) and people get relaxed and put a person to the tweet.
3. Meet other people at conferences. I have not had the luck to go to one yet, but I read that they are getting bigger and bigger. Recent ones have been held in NYC and Louisville. But you can also go to other association meetings and get to know the bloggers, tweeters and "facers" in the group.
4. Lastly, if there is someone you truly want to meet then send a message, make a call and suggest a meeting. Takes some guts (what if they don't find you as interesting?) but it won't happen if you don't do it. Take the leap.

Well those are some of my suggestions. I hope readers who are better at this will suggest some other ways to put the SOCIAL into social media. Let's hear from you.

Networking Is More Than Just Adding A Contact on Social Media

Dan Schawbel, a personal branding expert, put a link about LinkedIn on Twitter. The article is entitled LinkedIn Skyrockets As Job Losses Mount. Apparently more and more people join as they are getting laid off. I have seen alot of people join and I have advised alot of people to join. I think it is important to be connected on social media. Here is my profile. However, there are some fundamentals about networking that are important to remember, regardless if that is done through LinkedIn, Twitter, Facebook, email, in person or on the telephone. These fundamentals include:

1. Actually connect with the person, don't just add them as a contact. They really serve no purpose just being on a list.


2. Don't start off immediately with an appeal to "help me find a job."


3. Pay attention to what is said about or by the person you are contacting. Try to connect with them through some interest of theirs.


4. Keep in touch with them by emailing or snail mailing some item about that interest. You may have noticed they went to a particular school or they support a particular team or they have a favorite author, etc.


5. FOLLOW UP with them, and don't wait to do it. Keith Ferrazzi talks about the importance of this in his Greenlight Community blogs.


6. STAY IN TOUCH. Don't let the contact die. People are busy. They are not going to remember you and your particular need if they do not hear from you on occassion.


7. And lastly, stay in touch even AFTER you become employed. You never know, you may need them again and it is much easier to keep the contact than it is to start them up again.

Oh, and a good tip to be interesting to people is to be interested in them. I suggest you read Keith Ferrazzi's Never Eat Dinner Alone or Harvey Mackay's Swim With the Sharks.

Job Hunting in the 21st Century

I was going to post about HR and using social media, since Twitter has been big in the news yesterday and today. But in reading Twitter this morning I came across this article, the link to which, was posted by Jim Stroud on Twitter. The article is entitled "7 Secrets to Getting Your Next Job Using Social Media" and points out the various segements of social media that you should be aware of and using. Since this focuses on job hunting pass it on to your friends who are looking or use it yourself if needed. Either way learn the lessons and become "savvy". It is important and will be even more so in the very near future.

Back to the Future Part II

You got lucky! Yesterday I presented 5 trends from 2002 and commented on them in 2008. I said I would present another 5 today. Well I miss counted. There were only 8 to begin with so you will only have to look at 3 today. Here we go.

Trend #6 (from HRNext's 2002 trend projection)
Acquisitions and mergers. Many companies are merging as the sluggish economy lingers, and affected HR managers will need to figure out how to merge payroll, handbooks, policies and cultures. It's important to keep key talent during mergers, so affected HR managers will play a strategic role in the process.

This is as important today as it was in 2002. The key point to this is that HR needs to be involved in this FROM THE BEGINNING. These mergers and acquisitions are being made from a financial perspective and then HR is dragged in to help straighten out the mess of the people side. It would help if HR was involved from the get-go. Perhaps some of the issues could be avoided. Mergers to watch: Delta and Northwest, banks, and now GM and Chrysler.

Trend #7
The aging workforce. As the 'Boomers' get gray, more and more of the workforce will continue to go the same way. Furthermore, better health care is extending lives and many feel up to working well into their sixties and seventies. Still others have to keep working because they failed to save enough for retirement, or saw retirement assets shrink in the stock market. HR managers will need to be wary of issues related to recruiting, hiring and employing older workers without discriminating against them, or appearing to.

Well the 'Boomers' have not gotten any younger in the last 6 years, so all those issues of dealing with older workers still exist. Additionally, in the past six years, we have had an influx of Gen Y'ers. This age diversity in the workplace has presented HR and management a challenge and will continue to do so. Relationships, promotional tracks, reward systems and more will be challenged by this age diversity.

Trend #8
Technology. HR Departments will make better use of the Internet and intranets, to store, organize and disseminate information to employees as well as implement self-service technology to reduce HR costs. The Web will continue to become an important tool for HR Departments, but one that can be difficult to implement.

Use of the Internet and technology has increased tremendously. One of the major shifts has been in the importance of social networking sites. They are no longer just the domain of teenagers. Facebook, LinkedIn and others are now becoming sources and resources for HR departments in looking for and keeping track of employees. The use of these sites for recruitment and background checks has caused some issues of a legal natures. For example, does checking out a Facebook page or doing a Google search as a reference check violate the Fair Credit Reporting Act. It also causes some potential performance issues. Does your employee being connected to others on Twitter help productivity or hinder productivity? How does the manager control this? And lastly blogging has caused a number of problems in productivity and company secrecy. So Web 2.0 is a double edged sword that HR has to get a handle on before it gets out of control.

If you are in HR and these terms are unfamiliar to you then you need a lot of education. Even those of you familiar with them need to think of the ramifications of Web 2.0 in your workplace.