The Value of Twitter: Putting Some RICE in Your Social Media Diet

I attended a networking last evening. It was people from various walks of business that had one thing in common, the host of the event. We are people that she has met through various methods, but I was one exception. I was the only one that she had met through Twitter. We don't quite remember who followed who first, but upon looking at her Twitter page and her contact information I sent her a message and asked for a face-to-face over a cup of coffee. She assented and we had a very pleasant discussion. She is a successful business person and business advisor that I felt fortunate to be able to connect with.

Well as the networking began I was introduced several times as the person she had met through Twitter, so I spent some time explaining to people how that had occurred and of course fielded a number of questions on how and why I thought Twitter was valuable. Thinking back over what I told people I have developed an acronym that to me best describes the value of Twitter. RICE

• R stands for Resources. If I need a reference, a referral to someone, a tool, a place to meet, a restaurant, etc. there are people out there that will be able to give me that resource. I have discovered a number of great blogs to read as a result and have had a number of referalls made to me as well.
• I stands for Information. Search engines, mostly Google and Yahoo and now Bing, were where I usually went to find information on human resources topics. Today I include Twitter, and often that is the first place I go. If you ask for something you get answers from people who have already filtered the monumental amount of information that is on the Internet. So rather than having to sort through those things myself why not use what others have already filtered.
• C stands for Contacts. I have "met" so many great professionals in HR and employment law through the "follow" function on Twitter. Many of these people I feel I come to know well enough to call them "friend", even though we have never met in person. I have contacts around the country. I have had the opportunity to meet some of them as they travel to Atlanta or as I travel to their locale. But I have also meet a number of people here in the Atlanta area from fields that I would have not generally sought out. Tweet Ups get organized and you actually have an opportunity to go meet in person at a local restaurant and do some "old-time" networking. It is a great way to get out of the usual circle of contacts that you may have developed through the years. Business and friendships can, and do, develop.
• E stands for Energy. As you read tweets, or connect with people, there is a palpable energy that you pick up. People get excited about their topics, their lives, and the livelihoods and  that ends up making you excited too. You can draw on that energy to renew yourself during the day. You can pick up this energy and transmit yours to others.

There are certainly some downsides to Twitter, but that depends on what you try to get out of it. Some people use it only to follow a celebrity with whom they are obsessed. Some use it soley as a display of their vanity and only transmit but don't interact. Some people get so caught up in it that it becomes a black hole that sucks their time away. You do have to be careful about that. But the nice thing about Twitter is you can do as little or as much as you want to do. You only follow who you want and only allow people to follow you as you want. You control what you say and how often you say it and even to whom. Not everything has to be public and you can even be anonymous, though to me that lessons the value.

But I think it is great tool for HR professionals to use to broaden your horizens. So put a bit of RICE in your social media diet and become a Twitter user today.

Putting the "SOCIAL" into Social Media

There is a great deal of material on social media being produced on a daily basis. There are millions of people tweeting, linking, posting, "booking" each day. Some are personal connections, some are business oriented. Generally in the personal connections there has at sometime in the past been some "in-person" connection, albeit some may be in the distant past, as in connecting with a high school classmate from 30 some odd years ago. Even some of your business connections through LinkedIn may have had an in-person connection at some point. But we get caught up in the connection mania and start adding people like crazy and as a result we often forget the SOCIAL part of social media. I am a light-wight tweeter following just over 670 people and an even lighter-weight LinkedIn user with about 180 connections. But even with these numbers the social aspects can get lost.

I had a fellow tweeter ask me if I would be interested in a phone conversation, as she had noticed I was in the Atlanta, Georgia area as was she. I suggested rather than a phone call I would like to meet in person. So we fit it into our schedules and I had the good fortune to meet Beth A. Miller of Executive Velocity (ExecVelocity on Twitter). Not only was it a very pleasant hour, but it now has the potential for being a relationship that may help both of us in our businesses.

Given that encounter I wanted to encourage people to take their social media relationships and put the in-person social contact in there as well. Here are some tips for doing this.

1. Many people are skittish about meeting in person. Learn from the professional networkers. Harvey Mackay is the "old dog" of networking (no offense to Harvey, he is actually a personal role model for me). He has written numerous books including Swim With the Sharks Withour Being Eaten Alive . He gives excellent advice on establishing, maintaining and effectively using your network. The new generation of super networker is Keith Ferrazzi. He is incredible. He has written two book, Never Eat Alone and Who's Got Your Back.
2. A second good way to meet face-to-face is to go to a Tweet-Up or a Blogger event. Meet those people you have been exchanging information with or have been following or will want to follow. Generally these are held in a pleasant social environment (I go to one held at Pizzaria Venti) and people get relaxed and put a person to the tweet.
3. Meet other people at conferences. I have not had the luck to go to one yet, but I read that they are getting bigger and bigger. Recent ones have been held in NYC and Louisville. But you can also go to other association meetings and get to know the bloggers, tweeters and "facers" in the group.
4. Lastly, if there is someone you truly want to meet then send a message, make a call and suggest a meeting. Takes some guts (what if they don't find you as interesting?) but it won't happen if you don't do it. Take the leap.

Well those are some of my suggestions. I hope readers who are better at this will suggest some other ways to put the SOCIAL into social media. Let's hear from you.