tag:blogger.com,1999:blog-10703689.post7114135018371034717..comments2023-07-17T11:02:28.134-04:00Comments on HR Observations: Social Media as a School Subject: Guest Post from Ben EubanksMichael D. Haberman, SPHRhttp://www.blogger.com/profile/03546267153692058128noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10703689.post-66654104994298241792010-06-19T11:37:06.733-04:002010-06-19T11:37:06.733-04:00Ben, my formal education came years ago before soc...Ben, my formal education came years ago before social media. Back then, my MA program didn't even address use of computers for basic stuff, except BASIC programming. That has turned out real useful. I think that HR programs now should include a course on HR technology. Maybe not on specific applications but how to evaluate, demonstrate the ROI of it and impliment. Social media might be best covered in workshops offered students outside of normal coursework.<br /><br />Good post.John Jorgensennoreply@blogger.comtag:blogger.com,1999:blog-10703689.post-31388059543674595972010-06-18T10:54:05.965-04:002010-06-18T10:54:05.965-04:00@Mike That was my thought as well. While students ...@Mike That was my thought as well. While students my know it exists, they never think of it in terms of the workplace until later. Get in early! :-)<br /><br />@Drew That's awesome! But it sounds like that's all for a marketing-type degree, right? I love that, but I think it needs to be across the board for business professionals. Everyone at my school had to take a prereq communications class (booooooring). It covered how to write business letters and use phone etiquette. While that's okay, it skipped anything even remotely social. We need it and we need it now! :-)Ben Eubankshttp://upstarthr.comnoreply@blogger.comtag:blogger.com,1999:blog-10703689.post-59176538099125636242010-06-17T16:49:16.401-04:002010-06-17T16:49:16.401-04:00I would have to say that I was one of the lucky fe...I would have to say that I was one of the lucky few that had social media in school. It was more or less taught on the side by our teachers in the Advertising department of WKU. No formal classes. The faculty that I learned under was amazing at discovering emerging trends and keeping us up to speed before it was too late. They spoke of social media being a marketing platform as early as my freshman year. <br /><br />However, as I've heard from people that I know still in school, there is now an official social media class being taught now. The school also offers a digital media degree as a component of its advertising degree.<br /><br />So some schools are catching on!Drew Hawkinshttp://www.drewhawkins.orgnoreply@blogger.comtag:blogger.com,1999:blog-10703689.post-71764443301533172922010-06-17T15:50:12.390-04:002010-06-17T15:50:12.390-04:00Ben, thanks for a great post. I am of the opinion ...Ben, thanks for a great post. I am of the opinion that schools are missing the boat by not teaching social media as a tool for the modern HR department. <br /><br />One of the roadblocks may be "old" professors who don't understand it and don't know diddly about it. They feel that students already know about it. And indeed they may know about, but have never thought about it in terms of a communication tool for a business.<br /><br />I encourage everyone whoever comes in contact with an academic to encourage teaching social media.Michael D. Haberman, SPHRhttps://www.blogger.com/profile/03546267153692058128noreply@blogger.com